Increase Sales Volume to Profit more

The secret to success lies in selling volumes of high quality products. I have observed this from the way even our successful businessmen in Uganda behave. Take for instance Mukwano Industries. Most of their business is downtown where the majority of the people are. The products of Mukwano are affordable and the company profits through high volume sales. The products also reach every village in Uganda! Also take MTN the mobile telephone company. With more than a million customers and reaching every village in the country, you are assured of good returns.

Taking this into account, I would also want to expand my businesses in such a way that they satisfy millions and millions of people.

With real estate I can reach more people by basically two ways, namely,constructing many affordable houses to the low income earners, and also selling affordable plots of land that have been subdivided from a big chunk. This will gradually be done as I expand the multilevel marketing business.

With the GNLD business, I have already started moving to the rural areas and sensitising them about the opportunity. Apparently the response is very good. People go the extent of sharing the products among themselves and this reduces on the financial expense on the product as it improves their sales volume at the same time. Together with my team, we are working on ways to improve on this strategy and we are soon there. I will be sharing my experiences as I move along.

Please send any new ideas to mgumisiriza@gmail.com.

Family Line with the Strategic Eagles Enterprise

In our GNLD business we have to learn and master the basics of the business (how to place an order, how to sell and how to sponsor). You get sponsored into a Family Line (we’ll call this the Main Family Line – MFL).
Your position in the line does not determine your status in the business but merely indicates when you got “born” (sponsored) into the family. This is the Family that will nurture you in the business, teach you how to sponsor and even do the sponsoring for you by some uplines placing some of their own prospects underneath you in the line. Another analogy is to think of the taproot of the tree. The taller the tree wants to grow, the deeper the taproot it needs to grow. Once the taproot is established, the tree then starts to grow side roots to give it stability and strength.

Your position in the Family line means that you will always own the volume of business that is generated underneath you (even while you move on and start to develop Personal Family Lines of your own. The rule that applies to each distributor in that Family Line further assures that the Family Line keep growing deeper and stronger and producing an ever growing volume of PV that benefits everyone in that Family Line towards higher recognition steps and higher percentage bonus earnings on the Sales Volume Bonus (SVB) (and later Leadership Development Bonus (LDB) and Network Development Bonus (NDB).

We have implemented this concept in the Strategic Eagles Enterprise and the Family Line is doing very well. For more information, please get in touch.

Key Principles of Empowerment

I will define empowerment as giving somebody more control over their own life or the situation they are in. My network marketing company GNLD's slogan is People Empowering People. Right now I am crazy about empowering people so that they can move from where they are right now to a better situation in their lives in terms of health and finance. I am doing very well in this area and of late I have started working with people in the rural areas. There are very serious people in these areas, an issue we tend to underate.

The key principles to Empowement as taught by one George Andre while I was still working with the Bank are:-

> Listen and respond with empathy
> Maintain or enhance self-esteem
> Ask for help and encourage involvement
> Share feelings, ideas reasons
> Provide support without removing responsibility

In doing my network marketing business, I have realized how important it is to build up good relationships with your customer and use the 5 principles outlined above. You need to listen and understand your customer's needs. Know more about the customer and empathize where necessary. The same applies to your downlines whom you bring into the business in your network as well as you uplines.

I would encourage you to apply the five principles consistently in your business and you will see how it will flourish!!

Goals and Plans for 2007

The year 2007 should see me smelling the first steps to financial freedom. I intend to reach the level of Ruby Director in GNLD by the end of the year so that I can start earning more than UGX 5 million (USD 3,000) per month. My ultimate objective is to make more than UGX 20 million (USD 11,500) per month by end of 2008. I am determined to make it and am sure I will. What I need is to do the basics as much as possible. This implies, use the products, recommend the products to others and share the opportunity. Multilevel Marketing can give you financial freedom within two to five years depending on how hard you work. Most people think this is a long time! Imagine only five years! This clicked in the year 2005 when I saw others achieving their goals within this period and I started doing the business seriously. I realize that it is something achievable as long as you are excited and have a passion about achieving your goals. I really want to help as many people as possible become Directors in GNLD so that they can earn on average UGX 1 million (USD 600) per month and I also want to help as many people as possible who are in the needy category starting with my relatives. I trust that God will help me through all this. With Him, nothing is impossible.

In June 2008, we are set to go to London for the Jubilee Conference of GNLD and of course I cannot miss such an opportunity. Please join me in this wonderful venture.