The secret to success lies in selling volumes of high quality products. I have observed this from the way even our successful businessmen in Uganda behave. Take for instance Mukwano Industries. Most of their business is downtown where the majority of the people are. The products of Mukwano are affordable and the company profits through high volume sales. The products also reach every village in Uganda! Also take MTN the mobile telephone company. With more than a million customers and reaching every village in the country, you are assured of good returns.
Taking this into account, I would also want to expand my businesses in such a way that they satisfy millions and millions of people.
With real estate I can reach more people by basically two ways, namely,constructing many affordable houses to the low income earners, and also selling affordable plots of land that have been subdivided from a big chunk. This will gradually be done as I expand the multilevel marketing business.
With the GNLD business, I have already started moving to the rural areas and sensitising them about the opportunity. Apparently the response is very good. People go the extent of sharing the products among themselves and this reduces on the financial expense on the product as it improves their sales volume at the same time. Together with my team, we are working on ways to improve on this strategy and we are soon there. I will be sharing my experiences as I move along.
Please send any new ideas to mgumisiriza@gmail.com.
Saturday, September 08, 2007
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