Saturday, June 16, 2007

Key Principles of Empowerment

I will define empowerment as giving somebody more control over their own life or the situation they are in. My network marketing company GNLD's slogan is People Empowering People. Right now I am crazy about empowering people so that they can move from where they are right now to a better situation in their lives in terms of health and finance. I am doing very well in this area and of late I have started working with people in the rural areas. There are very serious people in these areas, an issue we tend to underate.

The key principles to Empowement as taught by one George Andre while I was still working with the Bank are:-

> Listen and respond with empathy
> Maintain or enhance self-esteem
> Ask for help and encourage involvement
> Share feelings, ideas reasons
> Provide support without removing responsibility

In doing my network marketing business, I have realized how important it is to build up good relationships with your customer and use the 5 principles outlined above. You need to listen and understand your customer's needs. Know more about the customer and empathize where necessary. The same applies to your downlines whom you bring into the business in your network as well as you uplines.

I would encourage you to apply the five principles consistently in your business and you will see how it will flourish!!